STOP COMPETING FOR CONCRETE JOBS.

Become the specialist builders, architects and high and clients want to hire.

Master the skills, systems and business strategy behind high-end architectural concrete - from floating stairs and architectural seating to precision formwork, finishing and profitable quoting.

MasterForm Concrete Academy is built for tradies who already know concrete and formwork - but are ready to stop being the cheapest option and start becoming the specialist.

Inside you'll learn how to:

✓ Build high end architectural concrete pieces
✓ Quote specialist work with confidence
✓ Protect your margins and understand your numbers
✓ Position your business to attract better clients
✓ Build faster, cleaner and more repeatable systems
✓ Turn your trade skills into a specialised business
✓ Get 1:1 support from Chad when you need it

You're not investing into another online course. You're learning how to build a business around a skill people are willing to pay more for

Chad

FOUNDER & HEAD TRAINER

I’ve been deep in the formwork and concreting game for over 20 years. I’ve seen it all stuff-ups, wins, nightmare jobs, and the kind that make you proud to drive past.

From high-end custom builds to rough-and-ready commercial pours, I’ve learned what works (and what definitely doesn’t). I’m all about clean setups, smart systems, and not wasting time on site.

If you’re stuck with formwork dramas, want to work faster without cutting corners, or just keen to start charging what you’re really worth then you’re in the right place.

START HERE

The Transformations

  • MASTER THE WORK

    Learn the systems behind:

    > Architectural seating

    > Floating Stairs

    > Off-form concrete

    > Shadow lines

    > Architectural details

    > Reinforcement

    > Concrete placement

    > Finishing

    > Polishing

    > Sealing

  • PRICE THE WORK

    This is a HUGE one > which we cover.

    "Tell me how to price this project without wondering whether I've just underquoted myself" - Module 3 covers quoting, margins, cash flow, invoices etc.

  • ATTRACT BETTER CLIENTS

    Not: "Marketing" thats generic.

    Instead: Learn how to position yourself so you're no longer just another concreter quoting against five other concreters.
MASTERFORM IS FOR YOU →

How To Become A Specialist >

Introduction

Welcome and Setting the Foundations with Chad.

Module 1: 1:1 Catch Up With Chad + Fundamentals of Formwork & Concrete

  • Understanding different types of formwork & their uses
  • Cutting techniques & best tools for the job
  • Fixings, drill bits & why they matter
  • Proper tool usage & efficiency
  • Concrete basics: types, mixes & applications
  • Essential concrete tools & how to use them

Module 2: Branding & Client Attraction (Marketing)

  • Get noticed by the right clients
  • Show up with authority
  • From DMs to tenders – how to win jobs your way

Module 3: Quotes, Cashflow, Confidence + Systems, Scheduling & Site Flow

  • Quote with clarity, not guesswork
  • Nail your margins
  • Cash flow, invoices & systems that don’t break

Module 4: Seating Construction – Formwork (Part 1)

  • Designing seating structures
  • Laying foundations for durability
  • Step-by-step seat construction
  • Creating shadow effects
  • Steel placement for strength

Module 5: Seating Construction – Concrete & Finishing (Part 2)

  • Calculating concrete mixes & quantities
  • Placing & finishing techniques
  • Stripping, facing, polishing & sealing

Module 6: Floating Stairs – Formwork (Part 1)

  • Designing stairs without plans & optimizing flow
  • Using architectural features for a seamless finish
  • Laying strong foundations
  • Step-by-step floating stair construction
  • Creating shadow lines & hidden LED lighting
  • Steel placement: how & why

Module 7: Floating Stairs – Concrete & Finishing (Part 2)

  • Choosing the right concrete mix
  • Ordering & calculating quantities
  • Placing, vibrating & finishing techniques
  • Troweling, corner finishing & final detailing
  • When to use water or retardants
  • Stripping, facing, polishing & sealing

MasterForm is for you if...

You're already good at concrete or formwork - but you know there's another level.

You want to:

✓ Stop competing against the cheapest quote

✓ Start specialising in high end architectural concrete

✓ Build floating stairs, architectural seating and detailed formwork with confidence

✓ Quote higher value work without second-guessing your numbers

✓ Understand your margins before you start the job

✓ Attract better builders, architects and clients

✓ Build a reputation around a specialist skill

✓ Create a business that isn't dependent on chasing the next random job

✓ Have Chad in your corner when you're actually doing it

Then:

It's probably NOT for you if...

You're brand new to construction.

You're looking for a qualification.

You want someone to hand you a guaranteed business.

You're only interested in general concreting.

You're not willing to put the work in.

That actually increases desirability.

BECOME A MASTERFORM SPECIALIST →

YOU DON'T NEED TO WORK HARDER.

You need to become harder to replace.

There's always going to be another concreter willing to do the job cheaper.

The question is:

Why should a builder choose you?

When you can confidently deliver architectural stairs, custom seating, precision formwork and high-end finishes — you're no longer selling yourself as just another concreter.

You're selling specialisation.

You're selling precision.

You're selling capability.

And you're building a reputation around work that most contractors can't confidently deliver.

That's the MasterForm difference.

We don't just teach you how to build the work.

We show you how to quote it, position it, sell it and deliver it profitably.

JOIN MASTERFORM →